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Beekman 1802

The Challenge

When the fabulous Beekman Boys reality television show first appeared in 2010, it followed owners Brent Ridge and Josh Kilmer-Purcell as they learned how to become farmers and launch their lifestyle brand, Beekman 1802. Since that time, the pair has seen tremendous growth in their e-commerce and retail business in Sharon Springs, New York. They’ve charted a double-digit percentage growth in sales, tripled their staff and expanded sales of their products into 1,500 Target stores.

"We’ve seen phenomenal growth in the last 10 months. We let the growth of our company speak for our successful partnership with Spectrum Business. [They are] essential to how our business functions."

SHARON SPRINGS, NEW YORK

With the majority of their business attributed to online sales, Beekman 1802 needed reliable high-speed Internet to manage the increasing demand for its growing line of products, which has expanded from simple seasonal goods to include a foray into bedding, furniture and home décor, along with a magazine launch. Ridge and Kilmer-Purcell used a personal approach to promote the business, including interacting regularly with customers through social media, where they are always connected—even outside of traditional business hours.

The Solution

To meet its need for fast Internet and 24/7 reliability, Beekman 1802 contacted Spectrum Business. After meeting with a representative, they learned they could get the high-speed, reliable solutions they needed, as well as two additional business phone lines to manage their increased call volume. The Beekman team also took advantage of advanced calling features to continually roll their calls to ensure customers could speak with a live person.

 

“We see social media as standing behind the counter. You’re talking to the person on the other side, and it doesn’t matter if it’s one customer or a quarter of a million customers, you have to stand behind that counter and talk to them personally,” said Kilmer-Purcell. 

“We don’t have regular store hours. We’re open 24/7, and Spectrum Business gives us the reliability to be online 24/7.”

SHARON SPRINGS, NEW YORK

The Result

At Beekman 1802, owners Brent Ridge and Josh Kilmer-Purcell may be living a modern farmers dream, but with Spectrum Business providing high-speed Internet and reliable phone services, their customer communications are world-class. Spectrum Business services helps to ensure that customers around the globe can always access their unique offerings online and someone will always be there to take their calls.

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